Introduction
This Privacy Policy (“Policy”) explains how Apex Board & Ride Co. (“Apex Board & Ride Co.,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you access or use the Apex Board & Ride Co. Shirt Club (the “Service”). By accessing or using the Service, you consent to the terms of this Policy, as it may be amended from time to time. Capitalized terms not defined herein shall have the meanings set forth in our Terms of Service.
We reserve the right to modify this Policy at any time to reflect changes in our practices, the Service, or applicable law. Any modifications will be posted on our website, and continued use of the Service constitutes acceptance of those changes.
Information We Collect
- Personal Information: We collect information you voluntarily provide when registering for the Service, including name, billing and shipping addresses, email, telephone number, and payment details.
- Usage Data: We automatically collect information about your interactions with the Service, including IP addresses, browser type, access times, pages viewed, referring URLs, and other diagnostic or analytical data.
- Third-Party Information: If you provide information about another individual (e.g., to send a gift membership), we use it solely for the intended purpose.
We do not knowingly collect personal information from individuals under 18. If we learn that we have inadvertently collected such information, it will be promptly deleted.
Use of Information
We may use the information we collect to:
- Provide, maintain, and improve the Service;
- Process membership payments and fulfill product shipments;
- Communicate with you regarding your account, orders, promotions, and updates;
- Personalize your experience and enhance the quality of the Service;
- Comply with applicable laws, regulations, or legal processes.
We will not sell or rent your personal information to third parties for marketing purposes.
Disclosure of Information
We may disclose your information:
- To service providers, vendors, or business partners supporting the Service, who are contractually obligated to protect your data;
- To comply with legal obligations, subpoenas, court orders, or other lawful requests;
- To protect our rights, property, and safety, or those of others;
- In connection with mergers, acquisitions, reorganizations, or sales of assets, where information may be transferred to a successor entity.
Non-personally identifiable information may be shared in aggregated or anonymized form for analytics or marketing purposes.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law. Certain information may remain after membership termination as permitted or required by law.
Cookies and Tracking Technologies
We use cookies and similar technologies to improve Service functionality, analyze usage, and provide a customized user experience. You may disable cookies in your browser, but some Service features may not function correctly.
Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.
Contact Information
For questions, concerns, or requests regarding this Privacy Policy or our data practices, please visit our contact page.